WLY(000858.CN)

中文

Introduction

Sichuan yibin wuliangye group co., LTD is a very large group company which mainly in liquor production, formerly known as eight wine-making workshop up in the early 1950 s "monopoly company sichuan yibin winery in China", in 1959, officially named "yibin wuliangye brewery, restructuring in 1998 for" sichuan yibin wuliangye group co., LTD. ". At present, it has developed into an industry pattern with wine industry as the core and diversified development.

History

In 1958, the first expansion, the state allocated 600,000 yuan, the capacity reached 1,141 tons.

In 1979, an investment of 18 million yuan was invested to build a new production area on the north bank of the Minjiang River, with a production capacity of 4,440 tons.

In 1986, invested 25 million yuan to set up a 3,000 ton workshop, with the total output reaching 10,000 tons.

In 1989, the terminal price exceeded Luzhou Laojiao.

1992 -- 1994. With an investment of 800 million yuan, eight projects have been completed, covering an area of 200,000 square meters. The world's largest wine-making workshop with 6,000 pits was built in two buildings under the holy wine Mountain, making the production capacity of the factory reach more than 90,000 tons of wine.

In 1995, 150 million yuan was invested in supporting projects. It pioneered the liquor store sales model in the industry and launched the first liquor store in China, which became a milestone event in the Liquor industry in China.

In 1997, completed the annual packaging capacity of 80,000 tons of China's first blending center.

In 1998, based on the former Yibin Wuliangye winery, the company was transformed into a group company.

On April 27, 1998, A shares were listed in Shenzhen.

In January 1999, it was built into a world-class modern large-scale plastic packaging workshop covering an area of 15,000 square meters.

In 2000, a 40,000-ton wine-making workshop was built with huge investment.

In 2015, Wuliangye was invited to participate in Expo Milano, and won the world Expo Awards such as "Centennial Expo, Centennial Golden Award", "Golden Product of Expo" and "Most popular liquor brand among overseas Chinese".

Business

The main product of the company is Wuliangye liquor, which is a typical representative of Luzhou-flavor liquor in China. According to the production process, the company has developed a series of high-medium and low-price liquor products in the popular market and extended the product chain with The Times. Wuliangye, the company's leading product, is one of the few best-selling single products in the liquor industry.

After 2007, wuliangye 1618 and other high-end liquor were launched to further meet diversified market demands. In 2013, Wuliangye launched mid-price strategic single products and low-alcohol liquor series, aiming to accurately acquire young consumers and other target groups and effectively expand the international market. The product line and the price band are matched. The terminal price of Wuliangye products ranges from rmb30 to RMB1000 +, covering the high-end, sub-high-end, mid-end and low-end wine market segments to meet the consumption demands of different groups of people.

High-end liquor including Wuliangye Jiaobei wine, Wuliangye 1618, Wuliangye; Secondary high-end liquor includes low-alcohol Wuliangye and Youjiu; The medium end liquor includes five grain spring, five grain special qu, six and liquid; Medium - and low-end liquor including five - grain first - qu, five - grain alcohol and Soft - pointed Zhuang.

梦网集团 迪森股份